The Ferrara Balloons Festival was happening while we were in town. The balloons were scheduled to go up at 8 a.m. and 5 p.m. daily. We biked out to the fairgrounds to see the balloons going up on our second afternoon. We arrived early, as if we were in Switzerland, watched an empty field for a good long time. Around 5:30, the basket, which held 25 people, was delivered to the field and tipped on its side. Twenty minutes later, an army of people started unrolling this balloon. It wasn't airborne until 6:30. Italian time is so different from Swiss time.